Imagine this scenario: You just stepped on the scale and were disappointed by what you saw. You decide that, “OK, that’s it, today’s the day I am going to change.” You decide which plan or program you are going to follow. Maybe you re-install one of those food tracking apps. You schedule new workouts into your calendar. And you are ALL IN…for a while. But after a period of time—a day, a week, a few months—that motivation begins to fade. You are sick of the eating plan. You dread your workouts. And eventually, all of those new behaviors you were once so excited about slip away.

Sound familiar? I can tell you this is an incredibly common story, so if you are nodding your head yes I promise you are not the only one.

So why does this happen?! (Keep reading, I’m going to tell you!)